Archive for April, 2015

How Search Engines Process Links

2015/04/13

Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph to answer these questions. The post How Search Engines Process Links appeared first on Search Engine Land

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Content vs. Advertising – Is There Really A Debate?

2015/04/13

Recording last night’s BeanCast, Altruism or Consumerism , hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs. ad question was inspired by commentary from Mitch Joel in his post,  Your Content Is Kidding No One where he states, “if you have to pay to have it placed, it’s not content.

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Bing Revamps Mobile Home Page Adding Swipe Up For Popular Topics & Settings

2015/04/13

Bing deploys a “significant redesign” to their mobile homepage. The post Bing Revamps Mobile Home Page Adding Swipe Up For Popular Topics & Settings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 Ways to Use Adaptive Content by @albertcostill

2015/04/13

With technology and information readily available, having unchanged content won’t enhance your business. Here’s how you can create an adaptive content.

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5 Answers on Omni-Channel Marketing With John J Curtis of Walgreens by @wonderwall7

2015/04/13

I was excited to interview John J Curtis, the SEO Manager at Walgreens about omni-channel marketing and why broad terms just aren’t working anymore. John is speaking at our next marketing conference, SEJ Summit Chicago, which is this Wednesday! If you can make it, we still have a few FREE tickets available for our Chicago event, courtesy of our partner, Searchmetrics. Request an invite! #PROTIP: Because our content is enterprise-focused, if you are a consultant but work with big, enterprise brands, mention them in your job title/company when requesting an invite.  Without further adieu, here’s my interview with John

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The Google Garage

2015/04/13

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5 Ways to Use Your Competitors to Gain SEO Momentum

2015/04/13

It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality.

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5 Ways to Engage with Your Community by @livlongley

2015/04/13

In this post I teach you 5 ways to engage with your community and grow your business online. These are some of the best tips and tricks that I’ve used

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How to Keep your Site Fast for Mobile-Friendly

2015/04/13

Posted by Zoompf Cindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes which I highly recommend checking out before proceeding. Got it? Good.

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