New to content marketing and not sure where to begin?

SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters. The post 3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by @ChappyMargot appeared first on Search Engine Journal .

Over the weekend, I’ve been getting lots of questions from webmasters if I noticed a Google update starting late Friday into Saturday and Sunday.

We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven’t been added in error

Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.

Links aren’t valuable because of Google; Google is valuable because of its use of links.

Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings.

Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content.

Posted by Dom-Woodman Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch