AppleInsider reports that Apple plans to make its Spotlight search into a serious web search engine to compete with the likes of Google and Bing. Apple’s internal search team is being led by team involved with social search firm Topsy, which Apple acquired for over $200 million in 2013.

While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users.

The big news in April was Google’s mobile algorithm update, but there was plenty going on in the content marketing arena, too. Keeping track of all the new information in the content marketing world can be a pain, which is why I do the work for you each month with our content marketing roundup. This month’s round up includes tips on tracking the ROI of your content, how to cultivate content (cultivation = great content from your audience), and a look at the career path of a great content marketer.

Improving your meta description encourages your readers to click on your site, which has added benefit of improving your ranking signal. The post 8 Tips to Writing Killer Meta Descriptions to Increase Your CTR by @SearchHighway appeared first on Search Engine Journal

The SEJ Summit “3 Takeaways” one-day marketing conference, hosted by Searchmetrics, is coming to the technology capital of the world: Silicon Valley! The post Save the Date for #SEJSummit Silicon Valley: July 22, 2015 by @mattsouthern appeared first on Search Engine Journal .

In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards.

Even the best online marketers can feel overloaded with content. When, where, and what to write? Avoid content fatigue to stay connected to your audience.

Posted by EricaMcGillivray We’re thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon .

Posted by EricaMcGillivray We’re thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon .

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing! For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more. TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way