Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic.

There’s so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell

While getting your community involved definitely has its perks, how exactly can you get your members to create and submit SEO-worthy content?

Minnesota summers are so short that they often fly by in the blink of an eye. To make the most of the gorgeous weekend we just had, I found a bunch of active things to do. On Friday we went to the gym, Saturday consisted of Disc Golf and Sunday sent us to one of the local lakes to go paddle boarding

Posted by mark.isham Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates . And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance

This infographic explains how to effectively incorporate visuals to get your message across. The post How to Effectively Use Visual Storytelling [INFOGRAPHIC] by @wonderwall7 appeared first on Search Engine Journal

Facebook’s carousel ad format lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per click

We’re all aware that the SEO landscape is one that is always changing. This is why the role of the SEO becomes more than just ranking web pages.

There are tons and tons of complaints and concerns posted in the Google Webmaster Forums and posted on Twitter and Google+ about the Google Search Console showing huge drops in the index counts in the Sitemaps report…