There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition – for brands, no matter their industry and offerings.

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant’s dominance and becoming its most formidable competitor in yet another area.

True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals who are high enough in the…

Though good PR is valuable to any client, it doesn’t necessarily include links.

With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions. The post An Extensive Guide on Optimizing Your Facebook Native Videos by @kwanstaa appeared first on Search Engine Journal

The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another. Sometimes it feels like no matter how hard you try you can’t quite seem to: Create enough content Get the engagement you need Find interesting ways to innovate Don’t worry, you’re not alone.

Google seems to have added a new feature to the Google Mobile image search features to quickly filter your images…

Posted by JackieRae What is your gender? It’s a standard demographic question that many of us answered on the Online Marketing Industry Survey . It’s a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality.

Earlier this month, Google introduced the new Google Search Console API and it was expected that legacy methods to export your data from the Google Search Console would go away, eventually…

Monday we covered how John Mueller of Google said that going mobile only is fine, in that Google will index the mobile only site and rank it just fine both on mobile and even on desktop…