SMX East returns to NYC Sept. 28th – Oct 1st to cover the latest trends in SEO, search advertising, social media and digital marketing tactics. The post The Biggest Week In Search Marketing Hits The Big Apple appeared first on Search Engine Land

While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy

How can your brand use live streaming to create relevant and buzz-worthy content? Here some helpful advice and examples of brands who are doing it right

Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape.

The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging as new focus areas for marketers this year.

Posted by jenstar Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago.

There are many tools to help evaluate your website. Here are some tools that can score quality web page content so you can learn from their success. The post 6 Free Tools to Score Comprehensive, Quality Web Pages by @ericvanbuskirk appeared first on Search Engine Journal

Ignoring local optimization, especially in the wake of Google “Pigeon,” is becoming more and more detrimental to enterprise companies.

Ignoring local optimization, especially in the wake of Google “Pigeon,” is becoming more and more detrimental to enterprise companies. The post Why Local SEO is Still Crucial for Enterprise Companies by @searchlabs appeared first on Search Engine Journal .