The career path for a search engine marketer is not very linear. Columnist Josh Dreller outlines your options for growth within this nascent and ever-expanding industry.

Google Map Maker: Bangladesh, Brazil, Canada, India, the Philippines and Ukraine are the first countries back online. The post Google Map Maker Back Up In Six Countries With More To Follow Soon appeared first on Search Engine Land

PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching.

Last month, reddit.com had over 7 billion page views. Numbers like that can’t be ignored

Because there’s so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.

How Efficient is Your Content Marketing?

Posted by EricEnge How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.

A patent granted to Google may be an indication of how the search giant intends to rank video content in the future. The post Google Patents ‘Watch Time’ as a Search Ranking Factor by @mattsouthern appeared first on Search Engine Journal .

Yet another post about meta descriptions, you think.