It’s paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days

After much speculation over time, and finally introducing a beta, Google has officially announced the new Search Analytics API for the Google Search Console…

The image above is an animated GIF of a higher resolution image of the Google logo, aka Doodle, on Google’s home page today. It is to remember the day the first traffic light was installed, which was 101 years ago today…

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google Search Analytics API, Bing Ads App, AdWords Report Editor & Panda appeared first on Search Engine Land.

Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program.

Google announced on the developer blog yesterday that there is a new knowledge graph format, this one for critic reviews. You can see it now, Google says..

YouTube’s infamous “301+ views” is going to become a thing of the past, more up-to-date view counts being promised.