I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here)

[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.] Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s consumers are ALWAYS connected and constantly consuming information from a variety of sources.

Here are six ways you can optimize your content to help it rank in Google’s Rich Answer Box and achieve position zero in the search results.

Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition…

Last week, I upset some people by the words I used in my headline of my story which read Google: Title Tags Are Not A Critical Ranking Signal. Truth is..

According to Facebook’s Q4 earnings call, the world’s leading social network continues to widen the gap between itself the competition. Numbers are up in just about every way they can be measured… The post Facebook Reports Over 100M Hours of Video Watched Daily, More Record Numbers in Q4 Earnings Call appeared first on Search Engine Journal

This week, we had two different Googlers answer questions about link placement on a web page and how it differs having links in your main body content versus links in your footer, header, boilerplate content…

Posted by Cyrus-Shepard Howdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer.

Here is a recap of what happened in the search forums today…