Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now

As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year. Here we have everything from display ad spend, ‘peak tech’, in-app customer care, data failure, ad blockers to native ads and the true value of brand activity on social. Nearly half the world is online And almost one-third of the world uses social media, according to We Are Social’s latest global snapshot .

If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics.

As many of you know, I am fascinated with the SEO community and how it reacts to changes that Google makes. So I had the opportunity to to interview Pedro Dias…

Have you ever failed with a content marketing campaign? Luckily, failure doesn’t mean death. You can get right back up and try again right now

Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing. According to ClickZ’s 2016 Digital Trends Report , it was reported as one of the most significant trends for brands heading into 2016 – with nearly a quarter of respondents saying that it was the most important trend for them

For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark