Google has quietly rolled out the ability to send information about places directly from search results to your smartphone. The post Send Places to Your Phone From Google’s Knowledge Graph Panels appeared first on Search Engine Journal

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

AMP’s objective is a faster, more engaging mobile web experience in an open ecosystem. The post Google’s AMP Top Stories Now Live In Mobile Search Results appeared first on Search Engine Land.

Following on from Part One of this series where the  topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to. Part two: to gauge public opinion Pretty much any content related book, article or conference talk you come across will at some point mention the term ‘audience-focused content’.

Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results. The post Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box appeared first on Search Engine Land. Please visit Search Engine Land for the full article

What can travel marketers do to ensure they’re reaching their market?

Learn how to boost your content marketing outreach hugely by connecting with powerful influencers in your niche. Julia McCoy breaks down the key steps.

You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well

Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck of a lot of recognition for their value to marketers. However, I am here to declare the demise of these keywords that we held in such high regard only a few short years ago