Archive for April, 2016

Is your brand prepared for voice search? 3 steps to get the conversation started

2016/04/28

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend. The post Is your brand prepared for voice search?

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How to achieve face-melting content marketing ROI

2016/04/28

Jason Miller knows a thing or two about content.

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How Facebook Messenger Changes Social Customer Service by @mgeorgiou22

2016/04/28

Private messaging helps businesses enhance the overall experience of customer service on social. Do you use Facebook Messenger to contact your customers? The post How Facebook Messenger Changes Social Customer Service by @mgeorgiou22 appeared first on Search Engine Journal

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How to Optimize Your News Site by @michielheijmans

2016/04/28

If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines. Here they are: The post How to Optimize Your News Site by @michielheijmans appeared first on Search Engine Journal .

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11 extraordinary uses of Augmented Reality (AR)

2016/04/28

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR.

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Google Testing Very Light Blue Links In Search Results

2016/04/28

As you all know, Google is constantly testing user interface changes in their search results. Here is a new one, they are testing changing the color of the hyperlinks in the Google search results listings page from a darker blue to a lighter blue…

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How a GREAT Marketer Befriends an Influencer

2016/04/28

Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have

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Audio App Anchor is the Cool New Kid on the Social Media Block by @mindydweinstein

2016/04/28

Audi app Anchor launched weeks ago, but has already been gaining in popularity. Be an early adopter and learn the many brand benefits of this platform.

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Google: Community Through Comments Help A Lot With Ranking

2016/04/28

Gary Illyes from Google said on Twitter that having a thriving community helps with rankings.

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Unskippable Six Second Ads Coming to YouTube by @SouthernSEJ

2016/04/28

Google is rolling out a new ad format for YouTube which will be short and unskippable. Google is calling me these ad units “Bumper” ads and they will appear just before videos that you watch on your phone or tablet. “Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video… That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis.” The new ad unit is expected to roll out in May and will be so short that you Google […] The post Unskippable Six Second Ads Coming to YouTube by @SouthernSEJ appeared first on Search Engine Journal .

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