Last September we reported that Google says it is best to keep redirects live for a year or so and even better…

Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April . As preparation for the discussion, I’ve pulled together as many stats relating to beacons as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.

What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost

It has been a turmultuous week for Google when it comes to dealing with legal issues. First, the European Commission files antitrust complaints against Google. Then, Microsoft withdrew previous antitrust complaints dating back to 2011

Maybe you are tired of towing the corporate line. Maybe you are just ready to be your own boss. Whatever your reasons are for wanting to become a freelancer or entrepreneur, the journey is an exciting one.

Around half of adults are unable to recognise ads in Google’s search results, according to a survey.  This surprising statistic comes from Ofcom’s  Adults’ media use and attitudes report , released this month. While I’ve seen studies suggesting that many people don’t know the difference between paid and organic ads, that 50% could look at a set of results like those below and still not spot them seems bizarre. The stats For Ofcom’s study, ‘adults who use search engines’ were shown a picture of the SERPs for ‘walking boots’.

Seriously, has anyone mastered local SEO yet? With Google’s announcing ‘prominence’ as a new ranking signal, find out how to rank for local SEO here.

Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to receive promo emails