Posted by EricaMcGillivray Like the talking mice to Cinderella, we’re already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I’m here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies. If you’re suddenly like “Oh snap, I haven’t bought my ticket(s)!”, I’ll pause while you: Buy your MozCon 2016 ticket! New emcees: we’re mixing it up! As some of you know, Cyrus won’t be emceeing MozCon this year

While every organisation’s customers will have a different journey, and mapping it out can be tricky, these familiar stages should help guide your content strategy in the right direction. The post How to Use Customer Journey Mapping to Shape Your Content Strategy by @missanna_f appeared first on Search Engine Journal

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue

Google is looking to hire a new Webmaster Trends Analysts. Webmaster Trends Analysts are those Googlers who help webmasters with questions and communication…

A Google search for hotels brings up hotel results in Google Maps. When you click on a hotel listing, it will show you a ton of information…

Posted by David_Farkas This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. [Estimated read time: 8 minutes] Creating content for local link building can be intimidating

Google announced they added some features to AMP including a sidebar menu, social sharing embedding, dynamic CSS classes and accordions. Yes, accordions..

The Washington Post reports that a new search engine called Omnity is on the way, which is targeted at researchers and students. Not only is it being recognized for unique features that Google doesn’t offer, many publications are calling it “smarter than Google”. Reports indicate that Omnity separates itself from the pack by serving up results which best match the search term entered in

A new study conducted by SimilarWeb and Majestic concludes that there is a positive correlation between a website’s traffic and the number of referring domains pointing to that website. The study analyzed 500,000 backlinks from 100,000 of the top sites on the web to find a correlation from the tops sites and their associated backlinks