Today, SEO is far more than just a bunch of methods. It’s dynamic; personal; and exciting. Learn about today’s SEO copy standards in a post by Julia McCoy.

Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report  The Pulse of Digital Transformation  suggests not.

In this latest #AskAnSEO post, Jenny Halasz answers your questions about PageRank, keyword density, and more. The post #AskanSEO: Rapid Fire on PageRank, Keyword Density and More by @jennyhalasz appeared first on Search Engine Journal .

The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere. Some of that advice is good, some is suspect and plenty is just pure mythology

Today is Father’s day and the day is now over for me at 7:30pm ET, I am exhausted, I have a lot of young kids.

Posted by serpschris [Estimated read time: 7 minutes] One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org . And while implementing Schema used to require a lot of changes to your site’s markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code. Check out Mike Arnesen’s deck from his SearchFest talk, ” Understanding & Facilitating Semantic Search ,” for a great overview on using structured data

The images used to replace the Google logo for both Mother’s Day and Father’s Day include shoes atop a welcome mat. The post Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article

It isn’t easy to edit social media content and make it stand out. But hopefully, the extra time and effort put into refining each post will be worth it. The post 11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content by @Ashread_ appeared first on Search Engine Journal

Most marketers know that SEO and content marketing should go hand-in-hand, but in terms of integrating them or creating a cohesive strategy, it’s easy to get a little tripped up.