Two months ago, we began reporting about the green AdWords ad label and how Google was testing it. Well, it seems Google has expanded that test. In the past 24 hours, I have received countless emails, tweets…

Trust symbols help alleviate fears visitors may have about doing business with you and make them feel comfortable making the purchase. Learn How. The post The Absolutely, Irrefutably, Unequivocally Most Important Thing Your Website Must Do, and How to Do It by @stoneyd appeared first on Search Engine Journal

It makes sense that if you do something wrong to a friend or colleague, they may trust you less. For them to forgive you, it might take time. You might have to prove to them over that time that you are not taking advantage of them by forgiving them too quickly..

The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with. As well as the ability to understand your analytics and be fully aware of basic SEO skills , you need to be able to present information and data in the clearest manner possible to members of your team and, of course, your senior management

The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution. Changing reimbursement models and new policies, regulations, technologies are some of the most talked-about changes. But the rise of consumerism is one of the biggest drivers of change as consumers become increasingly empowered and interested in taking an active role in managing their health

Your organic CTR is the next battleground. Better organic search visibility will come from beating your competitors with a higher than expected CTR

Google’s Gary Illyes posted a PSA on Twitter saying if your crawl rate changed after switching your site over to a CDN, that you should let them know about it…

Few people noticed and you can’t blame them, but back earlier this month, DMOZ announced on their 18th birthday that they have redesigned their old and legendary web directory DMOZ.org – the open web directory. Here is the new look…

Elena L.

Here is a recap of what happened in the search forums today…