What are some of the biggest concerns and barriers for marketers and companies looking for a marketing automation platform? The post What to Consider When Choosing a Marketing Automation Platform by @cynthialive appeared first on Search Engine Journal .

It has been some time since we mentioned anything related to Google Panda and John Mueller answered two questions on the topic in the last Google Hangout on Google+ from this past Friday morning. Question One: It took 10 months for Google to launch the last Panda update (Sep 2014-July 2015)…

With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded Text Ads now

Content Marketing continues to drive marketing strategy for many companies and yet most companies doen’t document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that over the past few years we’ve published just under 500 content marketing articles on topics ranging from strategy to measuring ROI. Some might say advice from an agency might be seasoned with self-interest and so we make sure to publish interviews with brand content marketing practitioners and executives

Posted by rachelgooodmanmoore When first looking to offer something new, most businesses fall in line with one of two schools of thought: Build it internally Purchase or outsource it There are pros and cons to both sides of the coin. Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new offering in-house would allow you complete control over the size and shape of the new product.

Entrepreneurship can be challenging. Luckily there have been many successful entrepreneurs who have paved the way and have graced us with some insight

Are you still using social bookmarking as a link building technique? Be honest

Yesterday Google announced they added two popular games directly to the search results. You can now play solitaire and tic-tac-toe directly in the Google search results. Try it by simply going to Google on desktop or mobile and search for [tic-tac-toe] or [solitaire]..

Google quietly posted on the release notes for Google My Business that you can now accept or discard Google updates for individual fields in bulk for your Google My Business listing. The updated help document details the steps for doing this on desktop and mobile…