Looks like Google is testing yet another Google user interface for the mobile search results. Tejas Thakkar posted a screen shot of the test on Twitter showing search snippets showing the URL (or breadcrumb) at the top, then the title/headline, followed by the snippet/description..

If you follow Google like I do, you’d notice that it is like a ghost town there. Almost everyone is off, on vacation, spending time with family and friends

Simply put, CRO is the practice of testing web pages to encourage visitors to take actions that drive value; uCRO is the practice of testing web pages to encourage visitors to *not* take actions which decrease profitability. The post How to Increase Profits Using uCRO by @davidvmc appeared first on Search Engine Journal .

It can be challenging to maintain high performance and stay competitive without a constant pulse on the Google ad platform.

In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions.

Do yourself a favor and become a Jedi, not a Sith.

Here comes Santa Claus, here comes Santa Claus … but where exactly is he

For Christmas Eve, Google’s Day 2 Holiday Doodle has the Google letters making hearts and smiley faces on fogged up windows. The post ‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Here are 6 mind-blowing SEO experiments we did this year, what we learned from them, and what it all means. The post 6 SEO Experiments That Will Blow Your Mind by @LarryKim appeared first on Search Engine Journal .