Do you know what makes a successful Kickstarter campaign?

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing strategies.

Dan Faggella of TechEmergence joins SEJ’s Brent Csutoras to share tips and learnings on building and selling a subscription-based website. The post How to Build and Sell a Subscription-Based Company [PODCAST] by @brentcsutoras appeared first on Search Engine Journal .

Sergey Alakov spotted yet another hotel search results test in Google and posted it on Twitter. This test includes the price labels in maps and adds (a) a price slider filter and (b) price labels in the carousel listings…

Posted by Dr-Pete When you’re faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl . The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I’d like to outline a process that can help you cut through the noise and get started.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google uses the hreflang attributes to serve the correct language or regional URL in their search results and many sites that use hreflang have multiple variations of their pages. One webmaster asked if it matters which order you place the hreflang in…

Google’s John Mueller said it is generally better to use pop up style DIVs for age verification authentications or gates as opposed to using interstitial forms.