Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of order when it comes to customer service. For social media wiz Dan Gingiss , McDonald’s Corporation’s Senior Director of Global Social Media, customer service is arguably one of the most important pieces of social media marketing.

SEO overlaps with so many digital marketing disciplines. See how you stack up against other marketers with this online quiz. The post What Is SEO’s Role in the Digital Marketing World?

Google seems to be testing a new look for the sitelinks that expand, something Google has been doing for a few years now. But with the new tappable carousel sitelinks…

Posted by goralewicz I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google.

Here is a recap of what happened in the search forums today…

A search bar and multiple product listings are part of the update. The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land.

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google knowledge panel ads, Google Maps videos & AMP survey appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Minutes ago, I had someone ask me how they can make their “personalized duplicate content” search engine friendly.

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with..