Archive for January, 2018

Google on Structured Data for Local SEO by @martinibuster

2018/01/24

Google’s John Mueller offers an unexpected answer to a Webmaster Hangout question about whether a specific kind of structured data is essential to Local Search SEO. The post Google on Structured Data for Local SEO by @martinibuster appeared first on Search Engine Journal

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps

2018/01/24

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really care about

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps

2018/01/24

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really care about

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Akvile DeFazio – The Search Community Honors You

2018/01/24

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Akvile DeFazio, 32 years old, lives with her husband Zane DeFazio (who is also known in the industry) in Paso Robles…

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Google Search Tsunami Warnings For Alaska Earthquake

2018/01/24

As you may have heard by now, there was a massive 8.2 magnitude earthquake off the gulf of Alaska and the whole west coast is on tsunami alert. The tsunami is suppose to reach parts of Alaska now…

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Daily Search Forum Recap: January 23, 2018

2018/01/23

Here is a recap of what happened in the search forums today…

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Searchmetrics wins important victory in patent infringement lawsuit

2018/01/23

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. The post Searchmetrics wins important victory in patent infringement lawsuit appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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SearchCap: Bing Hotel search ads, AMP rankings & SEO AI

2018/01/23

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Hotel search ads, AMP rankings & SEO AI appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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You Gave Google 30 Million Selfies With The Google Arts & Culture App

2018/01/23

Everyone over the past week or so has been talking about the selfie feature in the Google Arts & Culture app for iOS and Android.

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