Here’s how you can use your site to educate and communicate with new prospects and qualify sales leads. The post How to Make Your Website Better at Qualifying Sales Leads by @manageyourleads appeared first on Search Engine Journal .

The new year is barely underway and already we’re already seeing significant shifts in digital marketing. Facebook recently announced their decision to favor friends over brands in news feeds and YouTube has tightened the reins on what channels can be monetized . And this is just within the first few weeks of the year

Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in ( SEJ , SER ). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that Google has a grudge against (hello, affiliates).

Find out what people search for. These tools will help you understand users and target the best SEO keywords

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Danny Goodwin, lives with his wife in Fort Lauderdale…

Google is once again testing the light blue link color for the snippet links in the search results.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos. The post Google Implements Stricter Criteria for YouTube Monetization by @MattGSouthern appeared first on Search Engine Journal .

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords app, SEO success & managing redesigns appeared first on Search Engine Land.