Check out the new report that shows you where people requesting directions to your business are located. The post Google My Business updates the directions heatmap in Insights reporting appeared first on Search Engine Land

Learn the truth about bounce rate, how to audit it, and improve your website engagement. The post Understanding Bounce Rate & How to Audit It by @Web_Vibes appeared first on Search Engine Journal

Many of you are probably aware of the passing of Stephen Hawking yesterday.

Are you a marketer? Then you need chatbots. Find out how and why your brand can get started using chatbots

Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Yehoshua Coren posted on Twitter a screen shot of him going to Google and Google returning the answer and a button to show search results..

Here’s how you can use audience profiling to create a more personalized content marketing strategy. The post Here’s How & Why You Should Create Personalized Content by @A_Ninofranco appeared first on Search Engine Journal .

Business owners will likely soon have the option to write and edit descriptions that show up in Google’s local knowledge panel. The post Google adding business descriptions in Google My Business & local panel appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Posted by Dr-Pete On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”: These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here’s another one, converting yesterday’s MozCast temperature (“108 degrees in celsius”): At first glance, this is a startling development, but it shouldn’t be entirely surprising.

Here is a recap of what happened in the search forums today…

Google will soon boost news articles in search results for individuals who are paying subscribers of those publications. The post Google to Boost New Stories in Search Results for Paying Subscribers by @MattGSouthern appeared first on Search Engine Journal .