Here is a recap of what happened in the search forums today…

Google announced a directory of trusted Google My Business 3rd party agencies and a complaint form for reporting scammers. The post Google Announces Directory of Trusted Partners for GMB Local Search by @martinibuster appeared first on Search Engine Journal

Paul Haahr, a top lead Google engineer in search, said on Twitter that Google indeed has a bias, if you want to call it that…

Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th. The post Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018 by @MattGSouthern appeared first on Search Engine Journal .

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Mid-may we reported of a Google update brewing that led to more fluctuations around May 17th or so. Now I am seeing some chatter and signs from the tracking tools of an update happening today, May 24th..

Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide. Please visit Search Engine Land for the full article.

You need to get these 11 important parts of SEO right to win clients, conversions, and sales. The post The 11 Most Important Parts of SEO You Need to Get Right by @BrianHarnish appeared first on Search Engine Journal .

Video makes argument that Google is doing anti-competitive things in local search results.

The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete. Please visit Search Engine Land for the full article.