Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or minimally successful, it appears that the majority of B2B marketers are struggling to see noteworthy results. So, how can marketers improve their content marketing and achieve success?

The shift is likely the result of Facebook algorithm changes, but other factors may also be at work. Please visit Search Engine Land for the full article.

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Please visit Search Engine Land for the full article

Today on Google’s home page is a fun interactive pH scale, a scale for measuring acidity and alkalinity, remembering S.P.L. SÃ’rensen.

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Dido Grigorov is 30 years old and lives in Varna, Bulgaria

Google Webmaster Trends Analyst John Mueller has clarified how the search giant deals with spelling errors in content. The post Google Doesn’t Count Typos in Web Content, John Mueller Says by @MattGSouthern appeared first on Search Engine Journal

Posted by MiriamEllis This is genuine pain. When customer service is failing to the point that badly treated patrons are being further distressed by the sight of fellow shoppers meeting the same fate, the cause is likely built into company structure. And your marketing agency is looking at a bonafide reputation crisis that could presage things like lawsuits , impactful reputation damage, and even closure for your valuable clients

Here is a recap of what happened in the search forums today…