Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console. Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites

There is some chatter starting around Friday, June 8th, in the ongoing WebmasterWorld thread about a possible Google algorithm update or shift starting Thursday night into Friday and throughout the weekend…

Use the right content marketing metrics that truly matter to your business. Download SEJ’s guide on content marketing KPIs. The post Your Guide to Picking the Right Content Marketing KPIs [EBOOK] by @lorenbaker appeared first on Search Engine Journal

Late on Friday, which is common for Google on spam topics, posted on the Google blog about how they fight against spam in their search results. Not much in that blog post is…

Discover what new studies are telling us about image SEO and tips to get more image traffic from Google. The post Is Google Image SEO Relevant Again

Discover what artificial emotional intelligence is and how affective computing can help brands craft better marketing messages.

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making the desired impact.

Google sent about 3 million fewer manual actions this past year than the previous year. Please visit Search Engine Land for the full article.