10 Automated Extensions are available in Bing Ads. Please visit Search Engine Land for the full article.

Danny Sullivan, now at Google, wrote on Twitter that he has been considering writing a Google Guide to Search document on how organic search works, the features…

Stop making writing difficult for yourself. Start using these 10 tips to write content better and faster

It seems like more and more people are asking me recently if the Google knowledge panels are looking more and more like featured snippets…

Here’s how to find, train and retain a ghostwriter. The post Find, Train & Retain Your Ghostwriter Today: Essential Tactics by @ronlieback appeared first on Search Engine Journal .

Learn the basics of local SEO and best practices in this handy guide. Please visit Search Engine Land for the full article.

Getting budget for hreflang implementation can be a challenge. Here’s how to build a solid business case for it. The post How to Develop a Solid Business Case for Hreflang Implementation by @billhunt appeared first on Search Engine Journal

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management. Please visit Search Engine Land for the full article.

Google’s Gary Illyes tweeted a reminder of the importance of valid HTML, especially in the head section. The post 6 Reasons Why Google Says Valid HTML Matters by @martinibuster appeared first on Search Engine Journal .

In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues. Please visit Search Engine Land for the full article.