The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it comes to marketing. Expectations for marketing are higher than ever amongst business leaders and customers alike. To advance the valuable contributions marketing can make from boosting short term sales to growing long term market share, it is important for marketers to build trust and influence.

Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now.

Leverage local opportunities to get good links. Here are some ways to take link building into your local community. The post How to Take Your Link Building Into Your Local Community by @annaleacrowe appeared first on Search Engine Journal

You cannot be a president in the Google era without getting multiple Googlebombs throughout your service. This time, it is Trump who got Googlebombed again, for the search term [idiot] in Google Image search…

Over a week ago, I reported that Bing Webmaster Tools API was down and then began using some of my channels to find out what is up.

As many of you know, Google has been active at rolling out the mobile-first indexing process to more and more sites in their index. We stopped keeping track of the notifications after what we documented the fourth batch of mobile-first indexing notifications..

Following a record-breaking $5 billion from the EU for antitrust violations, DuckDuckGo has voiced its concerns over Google’s search practices. The post DuckDuckGo Blasts Google for Anti-Competitive Search Behavior by @MattGSouthern appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

There is an outstanding explanation from Google’s John Mueller about the differences around the noindex and rel=canonical signals and why they should not be mixed. In short…