Archive for July, 2018

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

2018/07/11

What should you look for in an account-based marketing (ABM) solution?

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Improving the customer experience means getting search right

2018/07/11

As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point. Please visit Search Engine Land for the full article.

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Image Alt Text vs. Title Text vs. File Names: What’s the Difference? by @BrianHarnish

2018/07/11

Read this post and refresh your image optimization knowledge about image alt text, titles, and file names. The post Image Alt Text vs. Title Text vs

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Voice Search Optimization: 6 Big Changes You’ll Need to Make by @cchaitanya

2018/07/11

Add these strategies to your search optimization efforts to help ensure you’re prepared to capture new voice traffic. The post Voice Search Optimization: 6 Big Changes You’ll Need to Make by @cchaitanya appeared first on Search Engine Journal .

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Google Implies Phone Number Formats Don’t Matter

2018/07/11

You’ve all seen it, how different web sites and email signatures format their phone numbers. Some do 212-555-5555, some do (212) 555-5555, some do 212.555.5555, some do 212 555 5555..

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CMWorld Interview: Gartner’s Heather Pemberton Levy Shares How Story First Marketing Drives Success

2018/07/11

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell.

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CMWorld Interview: Getting the Full Story from Gartner’s Heather Pemberton Levy

2018/07/11

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell.

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YouTube aims to show more authoritative search results around news topics

2018/07/11

Google to provide more sources and context on breaking news-related searches in YouTube.

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