Here’s a guide to everything SEO pros need to know about XML sitemaps, including a best practice checklist. The post How to Use XML Sitemaps to Boost SEO by @jes_scholz appeared first on Search Engine Journal

You get what you pay for when it comes to copywriters says contributor Jessica Fowler.

When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys.

There is a thread at Reddit on the topic of someone building out a PBN, a public blog network. These are often used to manipulate Google’s search results through link schemes

This five-step guide will help you create an effective editorial calendar for content marketing. The post How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps by @MaddyOsman appeared first on Search Engine Journal .

Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Please visit Search Engine Land for the full article.

Here’s how you can find and use keywords to help increase your local search rankings. The post How to Use Local Keywords to Rank Higher on Google by @shane_barker appeared first on Search Engine Journal .

Content Marketing World 2018 will be here before you know it. The largest content marketing conference in the world brings together an incredible cornucopia of talent, curiosity, knowledge and aspirations for success.

Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea