Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

I will be offline completely for the holiday of Simchas Torah on October 1st and October 2nd, Monday and Tuesday.

In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the competition and as a limitation of the in-house team tasked with execution.

A couple years ago we reported Google was testing a way for you to verify your local business in Google My Business over a video call. Well, here is a screen shot of a business seeing that option when they are trying to verify their business in Google My Business.

The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.

If it’s accurate, Apple is making a boatload of money off of Google. Please visit Search Engine Land for the full article.

I am hearing some chatter around a possible Google search algorithm update that took place yesterday, September 27th. To be honest, not all of my indicators, i.e. the community chatter and the tracking tools, are 100% convincing that there was a big update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency.

This week, we covered a new Google algorithm update that touched down Thursday. Google celebrated their 20th birthday on September 27th. Google Image Searchâs algorithm was updated to factor in page authority..