It’s no wonder that Ashley Zeckman , Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands

The new rules, which require member-state approval to go into effect, amount to a kind of ‘GDPR for copyright.’ Please visit Search Engine Land for the full article.

This is a somewhat funny conversation between an SEO and John Mueller from Google. The SEO wants a quick and automated way (maybe via the API) to check 1.5 million domains for any manual actions specific to links. John said “our systems aren’t designed for that, sorry.”

Google has a new way to compare the impact of using AMP pages vs.

LinkedIn Dynamic Ads will soon be available to all advertisers via self-service in Campaign Manager. The post LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service by @MattGSouthern appeared first on Search Engine Journal

Posted by MiriamEllis Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now , a potential patron near you is having an experience that will inform their decision of whether to do business with you at year’s end, and their takeaway is largely hinging on two things: your brand’s transparency and empathy. An excellent SproutSocial survey of 1,000 consumers found that people define transparency as being: Open (59%) Clear (53%) Honest (49%) Meanwhile, after a trying year of fake news, bad news, and privacy breaches, Americans could certainly use some empathy from brands that respect their rights, needs, aspirations, and time.

I saw an interesting question about the location, directory, the XML sitemap is placed in. Does that matter to Google, and if so how

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins. The post Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More by @MattGSouthern appeared first on Search Engine Journal .