Here’s why you should use a lead magnet to acquire new customers, plus 10 examples you can use now. The post What Is a Lead Magnet & 10 Examples You Can Use Now by @marcushokh appeared first on Search Engine Journal .

Today, the SEJ teams bids farewell to a member of the SEJ family, Anna Crowe. The post Anna Crowe: Goodbye & Good Luck! by @MrDannyGoodwin appeared first on Search Engine Journal .

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With Salesforce In its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry.

Evaluating how Google ranks websites today and what the new ranking factors may be.

Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Please visit Search Engine Land for the full article

Link building today goes far beyond simply securing a link to influence search engine rankings. Please visit Search Engine Land for the full article.

According to RankRanger, Google has extended the number of characters they show for the title in the search results snippets from an average of 55 characters to 67.5 characters. That is a 20% increase in the length of the average number of characters in the title of the search results snippets.

Posted by willcritchlow You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on?