Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Not gaining enough organic search visibility? Here’s how to use custom extractions to analyze SERP intent and diagnose why. The post How to Scrape Google SERPs to Optimize for Search Intent by @RoryT11 appeared first on Search Engine Journal

Learn all that SMX East has to offer: 30+ sessions, 50+ speakers, networking, clinics, meetups and more! Please visit Search Engine Land for the full article.

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Please visit Search Engine Land for the full article

Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search engine. Please visit Search Engine Land for the full article.

Use expert opinions in content so when you build it, the links will come. Please visit Search Engine Land for the full article

Here’s why infographics are a highly effective format when used for the right purpose and eight fantastic benefits of infographics. The post 8 Benefits of Using Infographics in Your Content Strategy by @BrockbankJames appeared first on Search Engine Journal

Yesterday we reported that Google began directing users by default when they login to Google Search Console to the beta version instead of the old version. Well, several hours after we reported that, Google announced Google Search Console is now out of beta.

Here’s how to research your audience to create a strong social media presence that generates traffic and increases sales. The post 6 Tips to Get the Most Out of Your Social Media Audience Research by @grybniak appeared first on Search Engine Journal .

When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post on other BBS systems, meant to drive traffic to my pre-website by listing the features my BBS offered and the basic information on how people could connect to it