Here is a comprehensive guide to all the metrics available to you for evaluating your content and social media marketing. The post 12 Social Media Engagement KPIs That Matter by @marktraphagen appeared first on Search Engine Journal .

Google’s John Mueller said in a webmaster hangout on Tuesday at the 16:44 mark that in some cases, disavowing or cleaning up bad links to your site may help Google’s algorithm trust other links to your site. Let me quote what the question was and how John responded, plus you can watch it yourself below.

Here are five easy and low-cost Facebook tests you can run to improve your website and marketing. The post 5 Unexpected Things You Can Learn from Facebook Tests  by @kristaneher appeared first on Search Engine Journal .

This new column will help you take better care of yourself and feature stories and ideas to overcome life’s challenges.

The post Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis appeared first on Online Marketing Blog – TopRank® .

These tips will get content out of your client’s “review” pile and onto their site where it can drive traffic. The post 10 Tips to Get Your Content Reviewed & Approved Faster by @Kammie_Jenkins appeared first on Search Engine Journal

Here are the highlights from a Google webmaster event that happened in the Google NYC office last night.

Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Please visit Search Engine Land for the full article.

Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article.