Google is giving all advertisers the ability to run 15-second non-skippable video ads. The post Google Expands Access to 15-Second Non-Skippable Video Ads by @MattGSouthern appeared first on Search Engine Journal .

LinkedIn ads can now be targeted to other users based on their professional interests. The post LinkedIn Lets Advertisers Target Users by Interest by @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller has been telling some SEOs over the past day or so that they are focusing too much on links. He said it twice within a few hours of each other to different SEOs on Twitter.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

There are some reports in the Google Web Search Help forums of searchers seeing mixed languages in the search results. If they search for one query, they may see English but if they search for a different query, they may see a completely different language.

The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns. Please visit Search Engine Land for the full article.

Posted by RobinRozhon I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture

Here are seven ideas for using lead gen ads for companies that don’t generate leads.

Here are a few important things you should know before hiring your first SEO vendor. The post 5 Things I Wish I Knew Before Hiring an SEO Vendor by @manageyourleads appeared first on Search Engine Journal .

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search. Please visit Search Engine Land for the full article.