Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience?

These five types of content can help spark conversations and get your site to the top of search results. The post How to Write for Users & Search Engines in 2019 by @Carolyn_Lyden appeared first on Search Engine Journal .

The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019

Google is testing a video overlay or lightbox feature to play videos in the mobile search results. In the search results captured by Valentin Pletzer on Twitter he showed how instead of being taken to the video landing page, Google shows the video itself in an overlay.

Steve Seeley noticed that Google’s Structured Data Tool may have been updated to show even more warnings. He said that on sites he tests on a routine basis, he is now seeing warnings he has never seen before.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google may pull its Google News service from Europe, according to a report from Bloomberg. The post Google is Reportedly Considering Pulling Google News from Europe by @MattGSouthern appeared first on Search Engine Journal .

You all know I am obsessed with tracking the search results (SERPs), not just the core ten blue link changes but also how the other elements come in and out of those search results. Tools like Mozcast and RankRanger, amongst others, also track Google features that are included, like videos, local listings, ads, HTTPS and so much more. Now RankRanger added hotel local packs to the mix.

Google My Business is introducing new features for businesses that serve customers located within a specific area. The post Google My Business Rolls Out New Features for Service Area Businesses by @MattGSouthern appeared first on Search Engine Journal .