Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see

Gain actionable SEO & SEM tactics at an affordable price — Save up to $300. Please visit Search Engine Land for the full article.

Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that Google understands when a domain name changes ownership. He said if you are buying the domain name to pick up on their rankings, don’t bother

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

An update on where the AMP project stands today offers insight into whether it’s worth adopting for your own website right now. Please visit Search Engine Land for the full article.

To stay on top today, you need to be diligent in assessing your site’s usability and the quality of its content. Please visit Search Engine Land for the full article.

Here’s how you can create content that performs well on search and social – and your audience actually cares about.

Here are four important digital marketing strategies that can help your legal website climb the SERPs and get new clients. The post 4 Digital Marketing Strategies Every Law Firm Should Be Using by @jasonhennessey appeared first on Search Engine Journal .

The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year

Learn the benefits of having your business on social media and how to maximize your presence on social platforms. The post Top 9 Benefits of Social Media for Your Business by @searchmastergen appeared first on Search Engine Journal .