Google may be working towards replacing the Fetch as Google tool with the URL Inspection tool. As you know, Google said not all features will port over from the old Google Search Console to the new. Google keeps adding more functionality to the URL Inspection Tool and now many of the Fetch as Google features now work in the URL Inspection tool

Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads. The post Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March by @LisaRocksSEM appeared first on Search Engine Journal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

A couple years ago, Google decided that AMP URLs should trump app indexing URLs in the mobile search results. That has not changed, despite me complaining about it.

Get reacquainted with best practices for getting your content in Google News. Please visit Search Engine Land for the full article.

Learn how zero-click searches have affected SEO in the last two years and what you can do about it.

This guide identifies the basic concepts that new link builders need to know to get up and running quickly.

25+ sessions, 40 search marketing experts, thoughtful networking, and more! Please visit Search Engine Land for the full article.

There are many attribution models out there… but which ones should you paying be attention to? The post What Search Marketers Need to Know About Attribution in 2019 by @dangilbertppc appeared first on Search Engine Journal .

For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention.