What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups. Please visit Search Engine Land for the full article.

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. Please visit Search Engine Land for the full article

Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard. Please visit Search Engine Land for the full article

Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos. Please visit Search Engine Land for the full article.

Surprise, surprise – a Google ranking study shows links are still important for ranking.

Google just announced an update to the URL Inspection Tool within Google Search Console. It adds the ability to see the page’s HTTP response, page resources, JavaScript logs and a rendered screenshot of the page.

Here are six common rank tracking mistakes SEO professionals make and how to solve them. The post 6 Crucial Rank Tracking Mistakes & How to Fix Them by @serpstat appeared first on Search Engine Journal .

Posted by TheMozTeam Google is all about serving up results based on your precise location , which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night.

Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns. The post Bing Makes it Easier to Manage Dynamic Search Ads Campaigns by @MattGSouthern appeared first on Search Engine Journal

The EU is a fun place, they have lots of rules and regulations and want Google to do lots of things that may not benefit the end user. I am not a lawyer, I don’t live in the EU but when I saw what Greg Sterling posted on Search Engine Land – I had to share it here.