Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Please visit Search Engine Land for the full article.

In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads. Please visit Search Engine Land for the full article

Five steps for cultivating or turning around a forum community so that it’s AdSense friendly. The post How to Create an AdSense Friendly User Generated Content Community by @martinibuster appeared first on Search Engine Journal .

Gary Illyes speaks at a lot of conferences around the world on Google SEO and webmaster related topics. He works for Google and over the past several years has spoken at most large SEO conferences from what I’ve seen. He said if you want him to speak at your event, you should fill out a Google form he made instead of just emailing him

Google’s John Mueller was asked if there is a difference between a human adding unnatural links on your web site compared to AI, algorithms doing it on their own. John responded that ultimately it is the responsibility of the site owner to make sure their site is clean no matter how the content or links get on it.

Here is a recap of what happened in the search forums today…

Posted by willcritchlow Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together

An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings. The post Google Shopping Lets Merchants Add Full Product Pages to Listings by @MattGSouthern appeared first on Search Engine Journal

DuckDuckGo has responded to accusations that it uses browser fingerprinting to identify its users. The post DuckDuckGo Responds to Claims of Using Fingerprinting to Identify Users by @MattGSouthern appeared first on Search Engine Journal