Archive for January, 2019

A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now

2019/01/28

On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers . At the top of the list was creating a documented content strategy. Maybe you came across the post

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Google My Business messaging via SMS to end, but where is the alternative?

2019/01/28

The end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises. Here’s why. Please visit Search Engine Land for the full article.

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Google Discourages Use of Disavow Tool. Unless You Know the Bad Links by @martinibuster

2019/01/28

In a Webmaster Hangout, Google’s John Mueller stated in clear terms that the “vast majority of sites” do not need to use the disavow tool. He noted that Google actually hides the tool and makes it hard to find in Google’s Search Console on purpose. The reason is because the tool is primarily useful if you know the links are bad because you or your SEO are responsible for the bad links.

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Google AMP errors widely reported by webmasters and publishers

2019/01/28

Seeing AMP errors over the past few days, don’t run to fix them just yet – it might be a bug on Google’s end.

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Learn how to build an online to offline attribution model for local businesses

2019/01/28

Offline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution stack.

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Amazon advertising attribution: Here’s how it works

2019/01/28

There are three dashboards on Amazon and each one tracks attribution differently. Here’s what you need to know about Seller Central, Advertising Console and Amazon DSP. Please visit Search Engine Land for the full article.

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Google To Host More In Person Meetups But Focused On Webmasters

2019/01/26

Back in November, Gary Illyes from Google said they are changing the name of the Google Dance, removing the dance part but hosting more in-person Google events worldwide. Last night at the last-minute Google NYC event put together by John Mueller, John confirmed this but added the events will be more focused towards webmasters and not SEOs.

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7 Reasons Why Links Might Not Work by @martinibuster

2019/01/26

You’ll be surprised at why some popular link building tactics probably don’t work. The post 7 Reasons Why Links Might Not Work by @martinibuster appeared first on Search Engine Journal .

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Google Image Search Changes Coming This Year: Think Different

2019/01/26

Google’s John Mueller said last night that bigger changes are coming to Google Image search this coming year.

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