Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and more. Please visit Search Engine Land for the full article.

Learn what dwell time is, how it can affect rankings, and why you shouldn’t dwell on this metric too much. The post What Is Dwell Time & Why Does It Matter for SEO?

Sometimes Google’s John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter “SEOs don’t manipulate Google, they manipulate websites.” Of course, the Google guidelines mention bad players manipulating the Google search results but here John is being nice and explaining SEOs help web sites in search.

Want to have a successful digital marketing career? These 20 essential skills can help you thrive

Don’t focus on the specific numbers, the interesting thing is the sentiment. Please visit Search Engine Land for the full article

Here is a seven-step method for getting more traffic for your local clients or your own marketing agency. The post 7 Steps to Create Your Local Branding Strategy to Get More Traffic by @jasonhennessey appeared first on Search Engine Journal .

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game

A new study on featured snippets in Google shows you how competitive this search real estate can be. Please visit Search Engine Land for the full article

The partnership will launch in North America and parts of Europe.

A good UX is the hallmark of a high quality website. Google’s John Mueller discussed how it can indirectly affect rankings.