Thursday, February 21, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

A week ago we reported on chatters and signals of a Google search ranking algorithm update.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Here’s what SEO professionals should know about a Google patent “Optimized Web Domains Classification Based on Progressive Crawling with Clustering.” The post Exploring the Role of Content Groups & Search Intent in SEO by @aaliceroussel appeared first on Search Engine Journal .

Here’s how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly. The post Loyalty Marketing: The Proven Complement to Your SEO Strategy by @rajnijjer appeared first on Search Engine Journal .

Let’s explore three tactics you can use to manually spot hidden links or texts on a webpage. The post 3 Ways to Find Hidden Spam Links & Text on a Webpage by @vahandev appeared first on Search Engine Journal .

Functionality is provided by DineTime as part of Reserve with Google. Please visit Search Engine Land for the full article.

As a content marketer, I’m always looking for more effective and efficient ways to communicate. I love the way communication is evolving online (with the exception of, say, YouTube comments). Think about it: A hundred years ago, it was much harder to convey a mood in text.

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data.