Let me start off saying that I covered this at Search Engine Land, so if you read it there, there isn’t much new here. But I should add, I was wrong about the original featured snippets in 2014 and because of that, I am giving Google the benefit of the doubt with this form of featured snippet

Here are a few things you must consider before deciding to permanently kill redirects and old webpages. The post When Is it Safe to Kill Redirects & Old Webpages? by @jennyhalasz appeared first on Search Engine Journal

Here are three ways social proof can help ecommerce brands acquire more customers and lower marketing costs.

The business name is also shifting.

We’re working on a refreshed version of this SEL stalwart, and we need your input and experience. Please visit Search Engine Land for the full article.

Informative. Engaging. Entertaining.

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. Please visit Search Engine Land for the full article

Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.

Google says you can download the data from the interface or the API before they turn it off completely. Please visit Search Engine Land for the full article.