Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they’ve seen big shifts

Today on Google’s home page is a Doodle, a special Google logo, to celebrate the 30th anniversary of the World Wide Web. You have a pixelated Google logo with an old fashion desktop computer from 30 years ago as the Doodle.

Google seems to be testing a portrait mode, i.e. taller mode, for the top stories in the mobile search results. Valentin Pletzer shared some screen shots with me on Twitter and you can see, some are videos and some are just tall images as opposed to square or wide images

It appears that Google has increased the number of times they are showing image thumbnails in the mobile search results snippets. A report by RankRanger, which I covered yesterday at Search Engine Land, shows that 75% of the search results they track have at least one image thumbnail in the results – which is up from 40%

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled , I’ve seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation.

Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics. The post Facebook is Changing How it Measures Ad Relevance by @MattGSouthern appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Google My Business has a new onboarding process that starts by asking users to set their goals. The post Google Asks Businesses to Set Their Goals in New GMB Onboarding Process by @MattGSouthern appeared first on Search Engine Journal .

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Please visit Search Engine Land for the full article.

Yesterday, as we covered, Google posted helpful information around how, when and why Google shows dates in the search results snippets.