Archive for May, 2019

Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

2019/05/14

Forecasts are calculated using historical campaign and auction data. Please visit Search Engine Land for the full article

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Google says no core update or infrastructure changes have occurred despite chatter

2019/05/14

The company says the rumors are not legit – there was no major update to Google search recently.

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Google brings personalized Shopping, local inventory and better checkout to U.S.

2019/05/14

The redesign and new features aim to lure shoppers away from Amazon. Please visit Search Engine Land for the full article

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Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them

2019/05/14

Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format. Please visit Search Engine Land for the full article.

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New native Discovery ad campaigns from Google monetize Discover feed for first time

2019/05/14

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly. Please visit Search Engine Land for the full article.

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Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live

2019/05/14

The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.

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Train with Google and Microsoft, only at SMX Advanced

2019/05/14

Don’t miss this chance to learn straight from the source! Please visit Search Engine Land for the full article.

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Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

2019/05/14

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave

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Welcome to the Golden Age of competitive research

2019/05/14

One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.

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The New Moz Local Is on Its Way!

2019/05/14

Posted by MiriamEllis Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale..

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