Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article.

Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet

Gary Illyes from Google said that XML Sitemap files do not directly impact your rankings in Google Search. This is not new news but I like how he said “No, not direct anyway” to answer the question.

There are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list for options. The post 7 Best Alternatives to Yoast SEO WordPress Plugin via @AdamHeitzman appeared first on Search Engine Journal

Google’s John Mueller hinted that Google may be bringing the full page from top to bottom as Google renders it in the testing tool’s screenshot section. John said on Twitter “I understand the desire to check full pages, & we’re looking into getting that, but a browser should get pretty close nowadays.”

Here’s how PPC advertisers can optimize for today’s consumer decision journey.

Here is another study on the Google diversity update that shows the update did help with diversity. Please visit Search Engine Land for the full article.

At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use. Please visit Search Engine Land for the full article.

Here are the key takeaways from the Vidyard’s 2019 Video in Business Benchmark Report. The post B2B Video Getting Shorter, But Being Watched Longer [Report] via @gregjarboe appeared first on Search Engine Journal .

Google adds the date your site switched over to mobile-first indexing to Search Console reports. Please visit Search Engine Land for the full article.