Here’s why search marketers should embrace artificial intelligence instead of fearing what is to come with new technology. The post Marketing & AI: Key Takeaways You Need to Know via @mindyweinstein appeared first on Search Engine Journal .

Zero-click searches hit an all-time high in June. Please visit Search Engine Land for the full article.

Drift is widely regarded as a pioneer in modern marketing, and their Vice President of Marketing Dave Gerhardt has been instrumental in establishing this reputation.  Taking on his first role as a marketing leader, he helped grow the chatbot platform from a startup with no market recognition to a $10 million company in less than two years. He also co-authored the book Conversational Marketing along with Drift’s founder David Cancel .  While his company has experienced powerful growth and attained status as a leading innovator, the journey hasn’t always been smooth and seamless.

We’re a long way away from that, but a rhetorical Rubicon has been crossed.

Google has added new issue types to the rich results reports within Google Search Console. Specifically Google added product, Sitelink Searchbox, and unparsable types to this report. Google said “the ability to report on these issues is new; the issues reported may or may not be new.”

Are you focusing in on the wrong thing when it comes to Google algorithms? Please visit Search Engine Land for the full article.

Here are some ways home improvement brands can engage both consumers and professionals to maximize revenue. Please visit Search Engine Land for the full article

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Google Ads announced that shopping campaigns now also get an optimization score. Google said “We recently expanded the score to include Shopping campaigns – in addition to Search campaigns -to provide more, real-time recommendations for improving overall account performance.”

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