Archive for August, 2019

Google Ads to Remove Average Position Metric on September 30 via @MattGSouthern

2019/08/12

Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.

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Daily Search Forum Recap: August 12, 2019

2019/08/12

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google Ads’ Optimization Score Now Includes Shopping Campaigns via @MattGSouthern

2019/08/12

Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns.

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Vlog #9: Casie Gillette On The Search Community & Memorable Content

2019/08/12

In episode #9 of the vlog series at the Search Engine Roundtable I interviewed Casie Gillette (@Casieg), the Senior Director, Digital Marketing at KoMarketing…

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Sangram Vajre on Mastering ABM through the T.E.A.M. Framework

2019/08/12

When Andrew Gaffney , president of G3 Communications, took the stage on Monday morning to kick off B2B Sales and Marketing Exchange (B2BSMX) in Boston, he shared a fact that is more or less evident in the conference’s overall agenda: account-based marketing (ABM) is approaching ubiquity in the world of B2B organizations.  “What I’m hearing in talks with CMOs is that ABM is really just becoming B2B marketing,” Andrew said. It was a fitting setup for the opening keynote that followed courtesy of Sangram Vajre , titled “ABM Is B2B: Why B2B Marketing And Sales Is Broken And How To Fix It.”  Without question, Sangram is a foremost authority on this topic.

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Prepare to say goodbye to average position in Google Ads on September 30

2019/08/12

Update any scripts, rules and reporting and look to Google’s new position metrics. Please visit Search Engine Land for the full article

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How to Boost Your PPC Performance: 7 Expert Tips [WEBINAR] via @lorenbaker

2019/08/12

Join our next webinar and discover seven essential PPC optimization strategies that are proven to boost ROI and reduce spend.

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Google: We Try Recognize Author Details, Reviewer Details & Overall Site Quality Details

2019/08/12

Google’s John Mueller said in that video hangout at the 39:51 mark that Google does try to recognize “additional details about information about the author, information about the reviewers, about the website overall, through through a number of ways.”

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Here’s how a learning mindset can propel your marketing career

2019/08/12

Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory’s feed management and Amazon Advertising practice areas.

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Google: Submitting Redirect URLs for Indexing Doesn’t Make Sense via @MattGSouthern

2019/08/12

Google’s John Mueller recently explained that submitting a URL for indexing, when it redirects to another URL, doesn’t make sense. The post Google: Submitting Redirect URLs for Indexing Doesn’t Make Sense via @MattGSouthern appeared first on Search Engine Journal .

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